Facebook is hoping to steal the thunder from LinkedIn by introducing new features that make it more than just a conventional social media platform. It is planning to introduce features that make it easier for employers, employees and students to connect in a professional category.
With its new features like Mentorships and Jobs, Facebook has made sure that it shares the space with LinkedIn as a platform for people who want to expand their networks and tap them for career prospects.
In fact, one million jobs have already been secured by the use of Facebook. Sensing an opportunity to fuel this growth, Facebook has rolled out a new education portal ‘Learn with Facebook’ along with Mentorships and Jobs.
Mentorships and Jobs
Users will be able now to use Mentorships to make their own matches. Previously, only group admins could activate the option for mentorships in their Groups and then match the members with their mentors. Now, the interested parties can make this move all by themselves.
Moreover, those using the Jobs features to hire will be able to post their Jobs in Groups they have joined, rather than posting just on the Jobs page or peoples’ newsfeeds.
Learn With Facebook
As for ‘Learn with Facebook’ education portal, it will start with 13 modules that it formed in collaboration with educationists and mentors. These modules last for less than 10 minutes and focus on professional development, which can help those who use Facebook for work and those who may use Facebook for finding a job.
These modules basically include introductory sessions on subjects like social media marketing, digital storytelling, ways to boost your resume or ace your interview, etc.
Notably, these innovations may not give competition to LinkedIn for now, as the latter has featured 13,000 courses on its site currently.
On another point of comparison, Facebook, for now, is not charging anything for its career development programs while LinkedIn has an extensive premium paid model.
“This is the foundation and the beginning,” she said, noting that Facebook is creating partnerships with third parties for those who might want to continue learning more skills, for example working with Goodwill Community Foundation to promote the new learning portal, and a number of partnerships with community colleges that it has forged in the last several months (13 of these have been announced so far). All of this is part of the company’s bigger mission to train 1 million people and small businesses in the U.S. in digital skills by 2020.
Mentorships, which officially launched three months ago, are getting a smaller expansion: previously Group administrators had to get involved in first activating the option for mentorships in their Groups, and then to actively match mentors and mentees to each other. Now, that step can be taken by the interested parties.
Sean O’Reilly, the engineering manager at Facebook who has built the mentorship feature, said that the reason for the change was admins were finding it too much of a burden to get involved in the mentorship. “The biggest feedback we’ve had is that it’s a lot of work for admins especially in professional development, since most have full-time jobs themselves.”