Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Social media originated as a way to interact with friends and family but was later adopted by businesses and influencers who wanted to take advantage of a popular new communication method to reach out to more people. The power of social media is the ability to connect and share information with anyone on Earth or with many people simultaneously.
Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users now access their tools via mobile apps.
In Pakistan, the most widely used social media app is Facebook. According to the GlobalStat Statcounter, 92.07% of people in Pakistan are using Facebook, and most of them are using it to promote their businesses. Keeping this stat in mind, Jazz, Telenor Pakistan, Zong, and Ufone have introduced a Free Facebook offer for their users. Also, 1.46% of people are using YouTube and 1.34% of people are using Instagram in the country.
Keeping in view the accelerating trend of social media usage in the country telecom operators started special social media packages.
With more than 10,000 network sites, Zong is one of the leading telecom operators in the country. Zong provides a variety of packages for its 34.99 million 3G/4G subscribers. There are also many internet packages that the company has introduced for its users. But keeping in mind the trend of using Social media platforms, the company has introduced dedicated social media packages as well.
|Social Pack||Rs. 10+Tax||100MB||1 Day|
|Facebook Daily||Rs. 5+Tax||50MB||1 Day|
|Facebook Monthly||Rs. 70+tax||6GB||30 Days|
|WhatsApp Offer||Rs. 30+tax||4GB||30 Days|
Telenor Pakistan has a total of 44.74 Million 3G/4G subscribers with more than 11000 network stations across the country. Telenor also provides dedicated social media packages to stay connected with the world on social media. Here are the details of the packages.
|4G 3-Day Bundle||Rs. 42+Tax||200MB + Free 200MB for Facebook||3 Days|
|Monthly Social||Rs. 50+Tax||100MB + Free 3000MB for Facebook & WhatsApp||30 Days|
Ufone has 22.67 million 3G/4G subscribers with more than 9000 coverage units across the country. Ufone also offered two social packages to stay social all the time. Here are the details of the packages containing price, volume and validity information.
|Social Daily||5+Tax||100 MB||1 Day|
|Social Monthly||50+Tax||Free usage of Facebook, Twitter, and WhatsApp||30 Days|
Jazz has 59.39 million 3G/4G subscribers and the most widely used network across the country. Unlike others, Jazz has introduced a variety of social packages. Here are the details of all the packages.
|Daily Social||Rs. 7+Tax||500 MB for Facebook & WhatsApp||1 day|
|Weekly social||Rs. 60+Tax||5GB For WhatsApp, IMO & Facebook||7 Days|
|Weekly Streamer||Rs. 95+Tax||1 GB||7 Days|
|Daily WhatsApp Offer||Rs. 2+Tax||200 MB for WhatsApp||1 Day|
|Weekly WhatsApp Offer||Rs. 20+Tax||25 MB +1500 SMS||7 Days|
|Monthly WhatsApp Offer||Rs. 70+Tax||5000 MB +12000SMS||30 Days|
Jazz provides the highest number of MBs at price in the social package category whereas, Telenor and Ufone offer monthly social packages. If we compare the monthly social packages offered by each operator, Telenor and Ufone provide better packages. Jazz and Zong both provide the internet but for a dedicated app only. But it’s not only about the prices of the packages speed also matters.
Jazz has won the OOKLA speed test award three times consecutively and also has the maximum number of subscribers which clearly shows the trust level of the customers
With customized social packages offered by operators, media use has increased impressively in the country.
The users who were otherwise hesitant to use social media on their phones due to high internet rates have also availed these packages to stay online.
This has put a very positive impact on mobile broadband users in Pakistan and increased uptake in the country.